Magento is the most sought after platform for developing online eCommerce websites. Despite the fact that other open source content management systems and ready made eCommerce software are offering easy to use modules for setting up an eCommerce store, Magento is still prevailing to be the best due to its built-in aspects like scalability, security etc.
So, that doesn't mean that building a web store using Magento alone is going to help a business reach its peak. Of course, Magento store needs to be customized in order to suit the type of products sold and the business carried out. Only then a store will deliver the best shopping experience to customers and it is the key for earning new and retaining loyal customers.
While mentioning Magento customization, we don’t mean only the coding part, rather everything that is connected to your Magento store. As Magento is solely developed for eCommerce businesses, key necessities like scaling, security, versatility, sturdiness are never an issue but there are other few areas which need to be concentrated on.
Third-party extensions
Developing a Magento store through a dedicated developer or a development team is quite expensive. While the basic structure development itself eats up most of your money, it is hard for many to develop utile features on their own. For stores of such kind, there are numerous third-party extensions in the market which can serve huge benefits. Here we have listed a few of the much needed extensions for eCommerce business. These extensions can be integrated easily into any Magento stores as Magento is readily compatible with third-party extensions.
One-step checkout
A delayed checkout experience results in huge number of cart abandonment's. You are not only losing a business but also a potential customer who will never comeback for any purchases and will spread the word about your website’s bad checkout experience to his/her friends and close ones. To avoid such scenarios from happening, integrate a single step checkout extension. This will speed up the payment process and the customer will never feel a pinch of dissatisfaction.
Social login
Social logins helps in improving the number of user base for your site. Registering through social logins is considered convenient compared to the conventional login process which every eCommerce store demands.
Ajax Cart
Another factor which improves a visitors shopping experience is a cart page the load quickly. After trying hard to woo visitors to take a purchase decision, losing them out due to a bad cart page is a waste of valuable efforts. Get an Ajax programmed cart extension integrated into your website and experience significant increase in sales.
Adaptive payment
Payment splitting is one of the tedious and complex tasks in business involving multiple partners and vendors. Especially for marketplaces, revenues need to split with a long list of vendors which consumes more time and effort. To automate such complex calculations, adaptive payment extensions can be of great use. These extensions simplify the payment splitting work and hence allow you to focus on improving business.
Apart from the technical changes and powering up, there are a few cosmetic changes that’ll double up your website’s image. Appealing designs and engaging display of products also govern the amount of sales and so the following inputs are equally important as the aforementioned ideas.
Theme
Theme is the skin of an eCommerce store and it is important to have an appropriate theme to attract visitors. Avoid skeuomorphic design work and stick to only what is needed. If you think that developing your own theme is a mighty task which you cannot afford then go for ready made Magento themes available in the market. Choose the theme which best suits your business type and products.
Product display
If you are running a B2B business online, displaying your products with explanatory contents is a must. B2B business clients demand detailed explanations, info graphics and demos in order to believe the product is a tryst worthy one as the cost of money involved in the purchase in always on a high. For B2C businesses product should be displayed in an attractive way. Most of your clients need to be educated about the features and functionalities of the product so, proper space allotment becomes the key here.
As the number of products in B2C business is quite high, displaying them with clear categorization, viewing options and proper navigation helps in delivering a convenient shopping experience. Make sure that you provide the ample space for showcasing the reviews and recommendation of the other users to build the trust factor.
So, that doesn't mean that building a web store using Magento alone is going to help a business reach its peak. Of course, Magento store needs to be customized in order to suit the type of products sold and the business carried out. Only then a store will deliver the best shopping experience to customers and it is the key for earning new and retaining loyal customers.
While mentioning Magento customization, we don’t mean only the coding part, rather everything that is connected to your Magento store. As Magento is solely developed for eCommerce businesses, key necessities like scaling, security, versatility, sturdiness are never an issue but there are other few areas which need to be concentrated on.
Third-party extensions
Developing a Magento store through a dedicated developer or a development team is quite expensive. While the basic structure development itself eats up most of your money, it is hard for many to develop utile features on their own. For stores of such kind, there are numerous third-party extensions in the market which can serve huge benefits. Here we have listed a few of the much needed extensions for eCommerce business. These extensions can be integrated easily into any Magento stores as Magento is readily compatible with third-party extensions.
One-step checkout
A delayed checkout experience results in huge number of cart abandonment's. You are not only losing a business but also a potential customer who will never comeback for any purchases and will spread the word about your website’s bad checkout experience to his/her friends and close ones. To avoid such scenarios from happening, integrate a single step checkout extension. This will speed up the payment process and the customer will never feel a pinch of dissatisfaction.
Social login
Social logins helps in improving the number of user base for your site. Registering through social logins is considered convenient compared to the conventional login process which every eCommerce store demands.
Ajax Cart
Another factor which improves a visitors shopping experience is a cart page the load quickly. After trying hard to woo visitors to take a purchase decision, losing them out due to a bad cart page is a waste of valuable efforts. Get an Ajax programmed cart extension integrated into your website and experience significant increase in sales.
Adaptive payment
Payment splitting is one of the tedious and complex tasks in business involving multiple partners and vendors. Especially for marketplaces, revenues need to split with a long list of vendors which consumes more time and effort. To automate such complex calculations, adaptive payment extensions can be of great use. These extensions simplify the payment splitting work and hence allow you to focus on improving business.
Apart from the technical changes and powering up, there are a few cosmetic changes that’ll double up your website’s image. Appealing designs and engaging display of products also govern the amount of sales and so the following inputs are equally important as the aforementioned ideas.
Theme
Theme is the skin of an eCommerce store and it is important to have an appropriate theme to attract visitors. Avoid skeuomorphic design work and stick to only what is needed. If you think that developing your own theme is a mighty task which you cannot afford then go for ready made Magento themes available in the market. Choose the theme which best suits your business type and products.
Product display
If you are running a B2B business online, displaying your products with explanatory contents is a must. B2B business clients demand detailed explanations, info graphics and demos in order to believe the product is a tryst worthy one as the cost of money involved in the purchase in always on a high. For B2C businesses product should be displayed in an attractive way. Most of your clients need to be educated about the features and functionalities of the product so, proper space allotment becomes the key here.
As the number of products in B2C business is quite high, displaying them with clear categorization, viewing options and proper navigation helps in delivering a convenient shopping experience. Make sure that you provide the ample space for showcasing the reviews and recommendation of the other users to build the trust factor.
